Promotional Material and Poster for manifesto

Promotional Material

manifesto poster

That is how the final manifesto and promotional material looks like, I have put my design manifesto perspective and name on the name card to convince people about my idea. The name card main color are those three material color that i used in my manifestation work. I think it is really fit with the 'promotional material' trying to tell to the people.

Process of hard copy manifesto and promotional material

poster design

name card 1

name card 2

Starting from the poster (manifesto poster) I would like to simplicity layout that show and convince my idea. Some card with bleed design, with different changing composition, it will have so many different nice looking pattern. But the color might too strong, i would rather later change it into the manifestation looking pattern. For my promotional material(name card), i would like put some slogan, or just one of my sentences to reflects the key message of my manifesto, and also once the audiences see that name card again might remind them this project.

Final Manifesto

Designers rack their brains to looking for inspiration, they trying to create something new and original idea with new material or new technology during their design process to seek the innovation design. Actually, a good design could go back to simplicity, it can achieve the innovation design in the same way.

Simplify method

Achieve the simplicity is through thoughtful reduction. ‘It is not necessarily beneficial to add technology features just because we can’ (Maeda, 2006). Reduce some unnecessary elements to pursue the truly exquisite.

Visual, repeated deliberation

The visual aspect is constantly changing until you find the satisfactory outcomes. Such as lines, shapes, and patterns with different sizes, thickness and color. Only rearrange those ultimate puzzles can come up with some new interpretations.

Cost - Time is money, friend~ Start with the simple material

Use the simplest and economical material that you can achieve at the beginning. For example, paper is an achievable material in everyday life. The idea starts with low cost material save your time and effort to create the prototype. It directly provides you a great deal of feedback and self-reflection which will result in the design of better idea.

Use your hands

Human hands have the duty to continuation of traditional and create the future. Contemporary designer should not just focusing on operate the complex digital software as their tools. Moreover, to develop the handling ability is more crucial than any time before, they should apply this basic designer thought and fundamental design philosophy into their product.

Emotion / humanistic sentiments given to the work

Emotional design should consider as an important role in innovation design. The personalities of product have much been tending to as the product itself (Norman, 2004, p.57). The product, whatever it is handicraft or digital work, they should have established the emotion connection with their target people.

Reference:

Maeda,J. (2006). The laws of simplicity. Cambridge, Mass: MIT Press

Norman, D. A. (2003). Emotion Design: Why we love (or hate) everyday things New York: Basic Books

Final Documentation

Some manifestation working progress

Start with different experiment and play with sizes, thickness and color of the card board and paper craft

Testing with different color paper. 

Another testing layout... compose testing the layout.

So basically what i am going to do is by using and testing accessible material what I have got, to make some manifestation work link with the my manifesto idea. By using the 'simple and economical' material that you could achieve to create a handicraft. 

Simple material could also start with simple modeling making without too much tools, but need thought as well, using the normal A4 paper I cut out some framework that I plan to hold the structure of my work.

Before hand in, I will trying to find the composition of the work and seek the good quality with this experimental result.

=== New Update version after Last week progress (7/10/2014) === 

By starting to compose the different line and pattern, consider about the layout of those work, this how the work coming out to be. With different multiple-layers keep stick with each other, it looks like city, buildings, webs or maybe like the people relationship with straight line and abstract form. It could be the singular point, but each points are all connect with others. This is what I trying to express. Of course, you can make it into many different, infinite results. It also my point in my manifesto about 'Visual, repeated deliberation', it could be toy block like lego, 1000 people can achieve different results. According to their emotion, and by using their hands, they can directly apply so many different emotion feeling to the work, audience can get the different emotion feedback by their work as well with 'different thickness, different color, different material' of the product. Starting from a simplicity shape you still can explain that simplicity is the way to achieve the innovation design.

First layer done!

After many testing result become like this

Use a pure white and strong cardboard to make a framework (Much better than the paper prototype one)

Combine those two tings together

Draft Manifesto

Designers rack their brains to looking for inspiration, they trying to create something new and original idea with new material or new technology during their design process to seek the innovation design. 

Actually, a good design should be back to simplicity, it can achieve the innovation design in the same way.

Simplify method

Achieve the simplicity is through thoughtful reduction. ‘It is not necessarily beneficial to add technology features just because we can’ (Maeda, 2006).

Reduce some unnecessary elements to pursue the truly exquisite.

Visual, repeated deliberation

The visual aspect is constantly changing until you find the satisfactory outcomes. Such as lines, shapes, and patterns with different sizes, thickness and color. Only rearrange those ultimate puzzles can come up with some new interpretations.

Cost - Time is money, friend~ Start with the simple material

Use the simplest and economical material that you can achieve at the beginning. For example, paper is an achievable material in everyday life. The idea starts with low cost material save your time and effort to create the prototype. It directly provides you a great deal of feedback and self-reflection which will result in the design of better idea.

Use your hands

Human hands have the duty to continuation of traditional and create the future. Contemporary designer should not just focusing on operate the complex digital software as their tools. Moreover, to develop the handling ability is more crucial than any time before, they should apply this basic designer thought and fundamental design philosophy into their product.

Emotion / humanistic sentiments given to the work

Emotional design should consider as an important role in innovation design. The personalities of product have much been tending to as the product itself (Norman, 2004, p.57). The product, whatever it is handicraft or digital work, they should have established the emotion connection with their target people.

Reference:

Maeda,J. (2006). The laws of simplicity. Cambridge, Mass: MIT Press

Norman, D. A. (2003). Emotion Design: Why we love (or hate) everyday things New York: Basic Books

Research/ be inspire

'A representative star of Japanese graphic designer Ikko Tanaka (MUJI art director). The most defining aspect of his design work is his ability of combine Japanese tradition with modern techniques, counterpoising traditional value, principles and styles to be appreciated universally, regardless of culture.

This famous quote is also MUJI's belief, and it appear so many times in MUJI Award international design competition about simplicity :

"Simplicity should not be made inferior to extravaganza. Rather, it should be that in such world of simplicity, where unspoken sensibility and sensitivity are its pride, by expanding such value system one can enrich life with as little resource as possible"

This is one of his iconic work called 'japan' poster for Japanese Graphic Designers Association, it is direct reference from the one called Heike noyko (image 2) from the twelfth century. His style with little bit simplistic with clear and fluid line and shape, make it modern style not just suit for the japan but could be worldwide stage. It also the reason why the MUJI (Muji is short for mujirushi ryohin, translate into English as 'no label, quality goods') as design minimalism, recycling, even become a globalization brand reasons.

image 1: Japan for JAGDA (1986)

image 2: Heike Nokyo (12th Century)

Image 3: Ikko Tanaka and Future/Past/East/West of Design installation view at Tokyo's 21_21 Design Sight

John Maeda is also the master of simplicity, Ikko tanaka is his mentor.

In TED he had a speech about the simplicity and brief talking about why he wrote this book, he said  "Simplicity is about living life with more enjoyment and less pain." 

The MIT Media Lab's John Maeda

http://www.ted.com/talks/john_maeda_on_the_simple_life#t-804630