'A representative star of Japanese graphic designer Ikko Tanaka (MUJI art director). The most defining aspect of his design work is his ability of combine Japanese tradition with modern techniques, counterpoising traditional value, principles and styles to be appreciated universally, regardless of culture.
This famous quote is also MUJI's belief, and it appear so many times in MUJI Award international design competition about simplicity :
"Simplicity should not be made inferior to extravaganza. Rather, it should be that in such world of simplicity, where unspoken sensibility and sensitivity are its pride, by expanding such value system one can enrich life with as little resource as possible"
This is one of his iconic work called 'japan' poster for Japanese Graphic Designers Association, it is direct reference from the one called Heike noyko (image 2) from the twelfth century. His style with little bit simplistic with clear and fluid line and shape, make it modern style not just suit for the japan but could be worldwide stage. It also the reason why the MUJI (Muji is short for mujirushi ryohin, translate into English as 'no label, quality goods') as design minimalism, recycling, even become a globalization brand reasons.
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| image 1: Japan for JAGDA (1986) |
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| image 2: Heike Nokyo (12th Century) |
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| Image 3: Ikko Tanaka and Future/Past/East/West of Design installation view at Tokyo's 21_21 Design Sight |
John Maeda is also the master of simplicity, Ikko tanaka is his mentor.
In TED he had a speech about the simplicity and brief talking about why he wrote this book, he said "Simplicity is about living life with more enjoyment and less pain."
http://www.ted.com/talks/john_maeda_on_the_simple_life#t-804630
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